Now we hear McDonalds will change its name to 'Macca' in Australia for a month! 'Macca' is its nickname in Australia.
This is to celebrate the Australia day on 26th of January.
When the connection between a brand and the consumers is that strong, it makes sense to celebrate it.
For the curious minds the question to ponder on is, why McDonalds is letting the Australian arm to go for such an exercise when they are fiercely protecting the brand in other countries?
Shows the brand strength and the consumer connect it has in Australia!