24 May, 2012

Retail Innovation

Recently I read a case study about how Target used predictive analysis to predict the buying behavior of pregnant ladies.

In fact they could guess by the buying pattern if a lady could be pregnant!

Now here is another innovation by Target:

Rana Florida: Creative Spaces: Designing the Brand
Target's innovations in design have dramatically raised its profile, setting it above its rivals. It just announced "The Shops at Target" concept, in which a number of boutiques will open up exclusive shops inside stores for a ...
Publish Date: 05/22/2012 18:33
http://www.huffingtonpost.com/rana-florida/creative-spaces-target-stores_b_1531366.html