The new age demands fresher ideas!

A light bulb has been the symbol of that creative flash in the brain.

That bulb itself has changed dramatically. It's not an incremental change.The technology itself is different.

Old incandescent bulbs create light by heating the filament,thus a lot of energy is lost through heat.

In contrast new CFL bulbs produce light by heating mercury vapours. The LED bulbs are based on diodes. These new technologies save energy and are cost efficient as well.

This fundamental change in the metaphor itself is a reminder:

The new age needs new level of ideas, we not only need to push the envelope but change the message itself!